Sephora is bringing its unique vision of beauty back to the UK, replacing the Feelunique website this month and launching a standalone London store in 2023.

The Feelunique website will become Sephora.co.uk on 17th October 2022, complete with the brand’s signature black and white stripes.

The fully immersive website and Sephora App will offer UK consumers an inspiring gateway to discover Sephora’s unique selection of prestige products, including exclusive brands such as Tarte Cosmetics, ILIA, Makeup by Mario, ONE/SIZE by Patrick Starrr GXVE by Gwen Stefani, Skinfix Vegamour and Sephora’s own Sephora Collection.

Sephora’s iconic holiday assortment and advent calendars will also be available on the website at launch.

The online launch will be followed by the opening of a Sephora store in London in Spring 2023 enabling consumers to benefit from all the digital and physical service, in store beauty expertise and experiences that millions of Sephora customers love around the world.

Chris de Lapuente, Chairman and CEO at Sephora, says: “We are delighted to bring Sephora to the UK, responding to Britain’s strong demand for our unique prestige beauty experience UK customers will be encouraged to explore and discover the best versions of themselves as we support them in their beauty journey with a fantastic curation of time-tested classics and new indie brands. We will offer British consumers a pioneering selection of beauty that is best in class for innovation, diversity and inclusion The UK is home to a dynamic beauty and wellbeing market that Sephora will aim to surprise and delight through our trademark know how and creativity Our passionate team cannot wait to serve and inspire UK customers under the Sephora brand.”